When you are looking at candidates for Business Person of the Year, you will find they all have exemplary characteristics such as:

  • Long term business success
  • Strong community involvement
  • Demonstrated flexibility and adaptability in a changing business world
  • Innovative business strategies
  • Recognized business leadership as a role model

This year’s recipient has all of these qualities and many more.....

Keith Elliott has been with Northwestern Mutual Wealth Management Company in Fairport for over 25 years. As many of you know, being in a Financial Planning practice can have its ups and downs depending on many factors you have no control over. Financial success doesn’t happy by chance. It has much more to do with choice. Transforming aspirations into actuality takes keen insight, hard work, discipline, and strategic financial planning. Keith is able to combine all of these abilities with the genuine desire to help his clients to achieve all their dreams and goals, which isn’t always an easy task. Many times, due to unforeseen circumstances, health, accidents, life situations, plans may need to be revised and Keith is always there in a willing role to make the adjustments and recommendations to get folks back on track.

When it comes to financial goals, every decision you make and action taken will have a significant impact on your future financial circumstances. Keith helps his clients have a good financial blueprint that will let them know what they need to do today so they can achieve their goals for tomorrow. He gets great satisfaction in being able to see his clients (many he calls friends) reach their dreams. He enjoys being an integral part of their lives, helping them obtain their goals.

As a Wealth Management Advisor, Keith listens, helps prioritize and clarify his clients’ goals and aspirations before developing a financial strategy designed to help them achieve their vision for the future. He has helped many to ensure their financial futures are what they want it to be when they need it.

His partner, Steve Wilterdink, said he was luck that Keith joined Northwestern Mutual, and has made many folks and him very happy....which he concedes is not an easy feat (just ask his wife.) Steve also says, “It’s no surprise that the Webster Chamber is acknowledging him as business person of the year.” He looks forward to another 20 plus years together.

In addition to his financial planning practice, Keith is the Director of Investment Products and Services for the Greater New York Group, which includes more than 200 people that he helps to encourage, empower, and support every day.

Keith is responsible for coordinating all aspects of the brokerage’s investment and advisory programs, including training, sales implementation, operations, and compliance.

Keith has strong community involvement with the Webster Arboretum, Webster Comfort Care, Webster Athletics, and the Webster Young Entrepreneurs; he is on the Chamber’s Case for Business Committee and President of the Chamber from 2002 - 2004. He truly believes that Webster is “Where Life is Worth Living” and loves the park trails, our fabulous school system, community activities, and when he drives over the bridge from work each day, just feels like he is coming home. Keith Elliott resides in Webster with his wife, Joan, and daughters Jessica and Chelsea, who like to leave him post-it notes on his car letting him know how much they love him and how special he is to them, and now us. Congratulations, Keith!

Be sure to take a look at the Membership section for more detailed information on the Webster Chamber such as fees, upcoming events, benefits, and our application form. And feel free to reach out at 585‐265‐3960 for answers to inquiries not covered on the site. We look forward to seeing you soon!

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